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Arts and culture

Enabling borderless exploration

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National Gallery of Canada
The Art Institute of Chicago
Fondation Louis Vuitton
Maison Gainsbourg
Fine Arts Museums of San Francisco
Museum of the Future
Museum of the American Revolution
Barnes Foundation
Do The Green Thing
Mai 36 Galerie
Harvard Art Museums
Opéra national de Paris
Paris Photo
Magnum Photos
Slash
Doha Film Institute
Creative Capital
A&E
Reed Expositions
NY Media Center
le19M
Cleveland Museum of Art
Dia

Since 2020, institutions in the arts and culture space have gone through a transformative and reflective period where they have been driven to reckon with their identities, redesign the systems that support their businesses, and redefine their offerings outside their physical space. With fewer borders, more physical-digital opportunities, and more global digital access comes a more significant consideration set, and arts and cultural organizations worldwide must decide how they serve their communities near and far.

“In selecting a firm, we sought a team with excellent design and strategy skills, one that followed our lead on engineering and shared open-source code. The choice was clear when we found AREA 17.”

“AREA 17 combined a highly original exploration with a completely collaborative process, resulting in a site that was creatively spirited and user-perfect. The site gets a wow from everyone who sees it!”

“What started as a simple Twill CMS re-platforming turned into a full-blown reinvention of our website and online sales. AREA 17 brought groundbreaking ideas and helped onboard all of our departments into this unified project.”

“AREA 17 redesigned our website to not only make it clean, crisp, and easily navigable but to enable us to deliver sophisticated interactive features previously only available to in-museum visitors.”

“AREA 17 deeply understood the National Gallery's vision, listened intently, and embraced guidance from Algonquin-Anishinaabe Elders to bring the brand to life.”

“The new website repositions the Paris Opera, meeting evolving audience expectations with an immersive view into opera, music, dance, and the heritage of the Paris National Opera.”

“Our brand is more than a logo and a new visual identity; it is a line in the sand—the beginning of a momentous transformation that will reshape the Gallery’s core.”

“It's been really satisfying to see how our internal teams have quickly adapted the entire toolkit of the website—the design language, the engineering, and the publishing tools.”

  • Shelley Bernstein
    Deputy Director of Digital Initiatives and Chief Experience Officer, Barnes Foundation

  • Naresh Ramchandani
    Founder of Do The Green Thing and Partner at Pentagram, Do The Green Thing

  • Sven Dubois
    Chief Information Officer, Fondation Louis Vuitton

  • ZeeAnn Mason
    Chief Operating Officer, Museum of the American Revolution

  • Rosemary Thompson
    VP Corporate/Public Affairs and Marketing, National Gallery of Canada

  • Stéphane Lissner
    Director, Paris National Opera, Opéra national de Paris

  • Sasha Suda
    CEO, National Gallery of Canada

  • Michael Neault
    Executive Creative Director, Experience Design, The Art Institute of Chicago

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