Design and consulting

From craft to consulting

Pentagram

Since 2017

Showcasing the depth and influence of the world's premier design collective
KPMB Architects

2023

Unlocking the potential of the built environment
OXMAN

2022–2024

System-level change through nature-centric design

Business problems have gotten more complex, and organizations require more specialized expertise from their partners. Consulting and craft have merged; big consulting players are launching innovation and digital arms, and craft-based agencies are moving further into consulting. As clients rethink their spending across their portfolio of partners, the industry is shifting—acquisition, consolidation, and partnerships are on the rise. The industry of client innovation is at a moment of innovation itself.

Design and consulting leaders are rethinking offerings, restructuring their value within business transformation, and becoming more end-to-end. In addition, they claim a more significant impact on the planet and society by reinforcing their role in the larger ecosystem.
Design and consulting often center their value around their portfolio of work (case studies) and proof points of it (thought leadership, client testimonials, etc.). These subjective interruptions may need to be connected to a more objective outcome metric. Connecting data will make themes more identifiable to those who hire them or are inspired by them.
As they connect this data, they are shifting from a portfolio of work to a service to the industry and the sectors they work within—developing thought leadership, searchable databases, and straightforward ways to showcase their leadership within the space to prospective clients and talent.

“AREA 17 excels in three areas: understanding digital needs, simplifying complexity, and elevating ideas with design. It's a pleasure to work with a team great at all three.”

“AREA 17 not only did a great job on our site, but structured a process that led to interesting discussions, clear decisions, and a result that we can claim as the best expression of our thinking and work.”

“The AREA 17 team is attentive, available and they never leave a problem unsolved.”

“AREA 17 structured a process that led to interesting discussions, clear decisions, and a result that we can claim as the best expression of our thinking and work.”

“We're delighted with AREA 17's work—exceptional design, a user experience that solved business challenges, and optimized lead generation.”

“Few agencies in our experience can maintain a sophisticated understanding of the client’s brand while delivering truly exceptional quality design, as these are wholly different skills.”

Michael Bierut
Partner, Pentagram
Michael Bierut
Partner, Pentagram
August Dine
New Business Coordinator, Pentagram
Michael Bierut
Partner, Pentagram
Dafna Sarnoff
Directrice du marketing, Intersection
Joseph Wisne
Partner / CEO, Roto

Design and consulting index

Pentagram

Showcasing the depth and influence of the world's premier design collective

Since 2017
OXMAN

System-level change through nature-centric design

2022–2024
KPMB Architects

Unlocking the potential of the built environment

2023
HARI

Inspiring laughter and optimism

2009–2023
PA Consulting

2022
CannonDesign

2022
McKinsey

2022
Translation

Make culture not ads

2018
Atelier Flow

2018
Intersection

Connecting cities and people

2017
Roto

2017
Atlas

2016–2017
Lippincott

2016
Landor

2015–2016
The Webby Awards

2013–2016
GLG

2014
Ora-Ïto

From designer to brand

2010–2014
Stalkr

2013
Coroflot

2012
Vertical Garden Design

2011
SustainAbility

2010

Design and consulting

From craft to consulting

Pentagram

KPMB Architects

OXMAN

Focus your offering

Connect your data

Become a service

Design and consulting index

Pentagram

OXMAN

KPMB Architects

HARI

PA Consulting

CannonDesign

McKinsey

Translation

Atelier Flow

Intersection

Roto

Atlas

Lippincott

Landor

The Webby Awards

GLG

Ora-Ïto

Stalkr

Coroflot

Vertical Garden Design

SustainAbility