Pentagram
Pentagram
Since 2017
A new home for design
As the world’s largest independently owned design firm, Pentagram needs little introduction. Working across a broad spectrum of clients, Pentagram design is woven into the fabric of our culture and ubiquitous in our daily lives.
Having enjoyed a long partnership with the firm, beginning with the website redesign for Adweek in 2011 and continuing through the years on projects that include Billboard Magazine, Library of America and Charlie Rose, we felt uniquely positioned to elevate the firm’s website to meet their own high standard of design and performance.
“As a consultant myself, I can’t imagine a worse client than one with 20 equal owners, each of whom is opinionated and strong-minded. AREA 17 not only did a great job on our site, but structured a process that led to interesting discussions, clear decisions, and a result that we can claim as the best expression of our thinking and work.” — Michael Bierut
Pentagram is made with Twill, our open-source CMS for Laravel.
- Experience
- Research and analysis
- Experience vision and strategy
- Concepting and prototyping
- Experience design
- Design systems
- Technology
- Technology strategy and architecture
- Custom application development
- Custom interface development
- Analytics and optimization
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