ElevenLabs

ElevenLabs uses AI to generate remarkably lifelike, versatile and contextually-aware speech, voices, and sound effects across 32 languages.
It is this quality, nuance, and diversity of audio outputs that set their technology apart in a highly competitive field.

To clarify these capabilities, we created a brand identity based on abstract, variable elements called Voice Signatures and Sound Flows, which morph to represent the many types and qualities of our AI audio.

As a hybrid organization, ElevenLabs conducts AI audio research to develop foundational models and deploys B2B and B2C products built on those models. As the technology advances, new tools and features are rapidly released. 

To support this pace of growth, we introduced a flexible structure for the company’s research and products that clarifies their core offering for businesses and creators, while leaving space for their first consumer application.

It’s not until you use ElevenLabs products and see their applications that you fully understand the value of the technology. Based on the insight that interacting is believing, we centered the website experience around interactive product demos that sample the full platform.

Through Solutions and Customer Stories, we bring to life a wide variety of applications, from publishers producing audio books at scale to individuals who have lost the ability to speak regaining their voices again.

Our teams worked closely to design ElevenLabs first consumer product, a text-to-speech Reader App. The experience emphasizes their point of differentiation: the expansive library of AI voices. Users can import text content and select voices of different types and qualities depending on the genre of content they’re listening to and their personal preferences.

Where other AI reader apps are technical and feature-heavy, ours is simple and meant for everyday use, aligning with ElevenLabs mission to make content universally accessible.