Hospitality and travel

From journey to transformative experiences

High Line Hotel

2013

A hidden treasure in the heart of Manhattan
Accor

2019–2023

Redefining hospitality leadership with ALL – Accor Live Limitless

The travel and hospitality industry face unprecedented challenges: recovering from the consequences of a global pandemic, coping with innovation and ongoing technological disruption, retaining talent, and responding to the pressing realities of climate change. Here are some reflections for Hospitality leaders.

In today's rapidly evolving landscape, leaders in the hospitality industry are grappling with the profound shifts brought about by new business models and the evolving expectations of younger generations. With the rise of technology-driven platforms and the sharing economy, traditional hospitality companies must articulate their distinct value proposition, and connect with clients on a deeper emotional level to remain competitive.
The landscape of travel booking has undergone a transformative shift, propelled by the emergence of new ways of booking and a diverse array of new business models. Artificial intelligence (AI) has revolutionized the industry, offering personalized experiences and streamlining the entire customer journey, from initial discovery to post-travel reflections. This technological evolution has not only enhanced convenience for travelers but also facilitated individualized experiences tailored to their preferences.
Use your channel as the digital storefront. It’s a branding and service medium and finding the right balance between operational efficiency and branding tool is key to connect with users on an emotional level. It’s essential that digital platforms seamlessly path users into purchase flows so customers can easily learn about you and book their experience without obstacles.

“AREA 17 did an amazing job helping us to reinvent our digital experience. We are very proud to work with them.”

Soumia Hadjali
Accor SVP of Product, Accor

Hospitality and travel index

Accor

Redefining hospitality leadership with ALL – Accor Live Limitless

2019–2023
IATA

2023
Kensington Tours

2023
Aparium

2015
Charmant Hotel

2014
High Line Hotel

A hidden treasure in the heart of Manhattan

2013
Marchay

2013
Wythe Hotel

2012
Nove

2005–2007

Hospitality and travel

From journey to transformative experiences

High Line Hotel

Accor

Adapting to modern expectations

Building seamless systems

A digital storefront

Hospitality and travel index

Accor

IATA

Kensington Tours

Aparium

Charmant Hotel

High Line Hotel

Marchay

Wythe Hotel

Nove