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Education and edTech

From credential providers to outcome engines

The New School
Harvard University Press
Columbia Business School
Harvard Radcliffe Institute
Education Week
Princeton University Press
Amplify
Hyper Island
Endeavor
McGraw Hill

Universities and EdTech organizations face an enrollment crisis that credential prestige cannot solve. Trust in higher education has fallen 21 points in a decade, more than 40 colleges have closed since 2020 in the US and higher education is under great pressure in Europe. At the same time, AI is redefining what employers mean by prepared, while fragmented systems make it impossible to prove the outcomes that funders, accreditors, and students now demand.

Yet the opportunity is real. Institutions that can demonstrate program-level ROI, embed AI literacy at scale, and unify the student journey from enrollment to career hold a decisive advantage over alternatives that compete on price alone. The ones retaining enrollment and attracting funding are those that have stopped selling credentials and started proving outcomes.

To ensure their transformation is successful, universities and EdTech organizations must align brand, experience, and technology as one system. AREA 17 helps them make that happen.

Read our full Education & EdTech market insights report here.

“AREA 17 translated our business, marketing, and user goals into an innovative content strategy, user experience, and site design.”

“AREA 17's design sensibilities and ability to ‘get’ our brand coupled with a real sense of being one team with us, made both the process and the outcome one with which I am very, very satisfied.”

“I was so delighted by AREA 17’s redesign of The New School website. They brought my typographic identity to life in a completely functional and intelligent way.”

“We are incredibly fortunate to have our website story, and new chapter in our historic narrative, guided by the creative expertise of AREA 17.”

“Our website redesign was part of a complete modernization of our core platform. Not only did AREA 17 offer fresh design and UX thinking to drive our key metrics, they integrated their workflows beautifully into our master project plan.”

“You cared as much about the work as we did—and that’s saying a lot. It was one of the most satisfying and meaningful pieces of work in my career.”

  • Anne Adriance
    Premier vice-présidente chargé du marketing et du développement commercial, The New School

  • Anne Adriance
    Directrice du marketing, The New School

  • Paula Scher
    Partner at Pentagram, The New School

  • Christie Henry
    Director, Princeton University Press

  • Michele J. Givens
    President and CEO, Education Week

  • Jane F. Huber
    Chief Communications Officer, Harvard Radcliffe Institute

Education and edTech index