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Éducation et edTech

From credential providers to outcome engines

The New School
Harvard University Press
Columbia Business School
Harvard Radcliffe Institute
Education Week
Princeton University Press
Amplify
Hyper Island
Endeavor
McGraw Hill

Universities and EdTech organizations face an enrollment crisis that credential prestige cannot solve. Trust in higher education has fallen 21 points in a decade, more than 40 colleges have closed since 2020 in the US and higher education is under great pressure in Europe. At the same time, AI is redefining what employers mean by prepared, while fragmented systems make it impossible to prove the outcomes that funders, accreditors, and students now demand.

Yet the opportunity is real. Institutions that can demonstrate program-level ROI, embed AI literacy at scale, and unify the student journey from enrollment to career hold a decisive advantage over alternatives that compete on price alone. The ones retaining enrollment and attracting funding are those that have stopped selling credentials and started proving outcomes.

To ensure their transformation is successful, universities and EdTech organizations must align brand, experience, and technology as one system. AREA 17 helps them make that happen.

Read our full Education & EdTech market insights report here.

“AREA 17 a traduit nos objectifs commerciaux, marketing et utilisateurs en une stratégie de contenu, une expérience utilisateur et un design de site innovants.”

“Le sens du design et la capacité d’AREA 17 à comprendre notre marque, associés à un véritable esprit d’équipe et de partenariat, ont rendu l'expérience et le résultat extrêmement satisfaisants.”

“J’ai été enchanté par la refonte du site de The New School réalisée par AREA 17. Ils ont donné vie à mon identité typographique de manière parfaitement fonctionnelle et intelligente.”

“Nous sommes incroyablement chanceux que l’histoire de notre site et ce nouveau chapitre de notre récit historique soient guidés par l’expertise créative d’AREA 17.”

“La refonte de notre site s'inscrivait dans un plus large projet de modernisation de notre plateforme principale. AREA 17 a proposé un design innovant pour booster nos résultats, le tout s'intégre harmonieusement avec l'ensemble de nos canaux.”

“You cared as much about the work as we did—and that’s saying a lot. It was one of the most satisfying and meaningful pieces of work in my career.”

  • Anne Adriance
    Premier vice-présidente chargé du marketing et du développement commercial, The New School

  • Anne Adriance
    Directrice du marketing, The New School

  • Paula Scher
    Partner at Pentagram, The New School

  • Christie Henry
    Directrice, Princeton University Press

  • Michele J. Givens
    Président et CEO, Education Week

  • Jane F. Huber
    Chief Communications Officer, Harvard Radcliffe Institute

Éducation et edTech index