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Médias et divertissement

From platform dependency to owned audience relationships

The New York Times
New England Journal of Medicine
Le Parisien
SiriusXM Media
Education Week
Indian Express
Wired Magazine
Men's Fitness
The Dodo
The Hill
The New Yorker
Charlie Rose
Arré
Huffington Post
Scientific American
Engadget
Library of America
New Republic
Arte
ESPN
Style.com
About.com
Canal+
Adage
Firstpost
System Magazine
Billboard
Hearst
Quartz
The Atlantic
Aol.
Spin Magazine
The Verge
Adweek
I-D Magazine
Vice
Yagg
Madame Figaro
Good Magazine
Condé Nast
The Economist Group
Forbes

Media, news and entertainment organizations reach more people than ever while owning less of the relationship with them. For news publishers, AI-driven discovery is dismantling the referral model that underwrote digital publishing for a decade. For streaming platforms, chronic churn and discovery friction are turning audiences passive. For both, behavioral data is compounding on intermediary platforms rather than on the organizations that created the content.

Yet the opportunity is real. Audience trust in established media brands remains meaningfully higher than trust in social platforms and AI-generated content, and streaming platforms sit on behavioral data assets that most publishers would trade anything for. The organizations capturing that advantage are those converting it into owned, direct relationships that compound over time, before creators and platforms make those habits structurally harder to disrupt.

To ensure their transformation is successful, media, news and entertainment organizations must align brand, experience, and technology as one system. AREA 17 helps them make that happen.

Read our full media and entertainment market insights report here.

“La refonte de notre site s'inscrivait dans un plus large projet de modernisation de notre plateforme principale. AREA 17 a proposé un design innovant pour booster nos résultats, le tout s'intégre harmonieusement avec l'ensemble de nos canaux.”

“AREA 17 se distingue par sa faculté à établir une compréhension commune des objectifs et du périmètre du projet, à produire des livrables créatifs et techniques de premier ordre, et à respecter délais et budgets.”

“Merci à AREA 17 d'avoir remis en question tous les clichés négatifs associés aux agences. Vous avez été de véritables partenaires et esprits alliés dès le premier jour.”

  • Michele J. Givens
    Président et CEO, Education Week

  • Maro Gartside
    Directrice du développement des produits, New England Journal of Medicine

  • Mark Silver
    Vice Président, The New York Times

Médias et divertissement index

  • Forbes
    2023–2024

  • The New York Times

    Réinventer The New York Times Company pour l’ère numérique

    2018–2022

  • The Economist Group
    2020

  • Education Week
    2019

  • Le Parisien

    Un journalisme local à la portée nationale

    2018–2019

  • Indian Express
    2018

  • Wired Magazine
    2016

  • The Dodo
    2016

  • Huffington Post
    2016

  • Arré

    L'autre visage de la culture contemporaine indienne

    2015–2016

  • The Hill

    Informations, analyses et points de vue

    2014–2016

  • New Republic
    2015

  • Arte

    Créativité permanente

    2015

  • ESPN

    Le premier media du sport

    2014

  • About.com
    2014

  • Adage
    2014

  • System Magazine
    2013–2014

  • Firstpost
    2011–2014

  • Canal+
    2009–2014

  • Billboard
    2013

  • Hearst
    2010–2013

  • Quartz

    Un nouveau journalisme

    2012

  • The Atlantic
    2012

  • Spin Magazine
    2012

  • Aol.
    2007–2012

  • The Verge
    2011

  • Adweek
    2011

  • I-D Magazine
    2011

  • Vice
    2009–2010

  • Yagg
    2008–2009

  • Madame Figaro
    2006

  • Condé Nast
    2003