AI and technology

Innovate responsibly

OpenAI

2023

From visionary research group to the world's most famous AI company
ElevenLabs

2023–2024

Scaling a research start-up into the leading AI audio platform
Consumer Technology Association

2024

Activating the world’s most powerful tech event
OXMAN

2022–2024

System-level change through nature-centric design

The future of a technology-driven world is here, with both benefits and drawbacks. Concerns about technology’s impact on jobs, surveillance, relationships, mental health, and planetary wellness are growing. Yet, this moment offers a unique opportunity for tech leaders. They can drive innovation while ensuring that progress supports the long-term health and balance of our social, economic, and environmental systems.

From AI and biotech to blockchain, IoT, and renewable energy, technology's role is crucial. Leaders must harness these advancements for the greater good, fostering an inclusive, ethical, and sustainable global community.

“Today's technology leaders recognize that educating people around the world about the impact of their innovation is essential for building trust and achieving business success,” said our Design Director, Thomas Squire. To demonstrate their commitment to ensuring the positive impact of emerging technology on the world, leaders must actively participate in guiding innovation safely, not only by educating users and opening up access to their technologies but also by engaging in conversation with policymakers and society at large.
Making emerging technology more relatable to people means focusing on the outcomes for individuals, rather than on the technology itself. Companies need to explain how their innovations improve people's daily lives and solve real problems. Additionally, by incorporating feedback loops to consistently reframe their value proposition and offerings as customer expectations and proficiency in using technology evolve technology companies can build trust and strengthen user engagement.
In an ever-changing landscape where disruption is constant, companies must adapt to stay competitive. As they develop their products, they must secure investor funding, attract top talent, convert clients over long sales cycles, and engage with policymakers to navigate regulations and gain support. To address these challenges, companies need agile yet scalable organizations and infrastructure that allow them to test, learn, and swiftly shift their approach.

“The new CES.tech website cements our position as the must-attend technology event of the year. AREA 17 created a digital platform that not only supports the event itself, but encourages year-round engagement with our wealth of previously inaccessible content.”

“The team at AREA 17 prides itself in understanding the intricacies of the business to formulate design solutions to address them. While working under a very challenging timeline.”

“AREA 17 helped us discover who we are and express it visually through our brand and website. They’re experts at their craft—thorough in strategy, systematic in design.”

“The proactive approach that AREA 17 takes to maintaining our website is the primary aspect that sets them apart from other website vendors that we have worked with.”

Kinsey Fabrizio
President, Consumer Technology Association
Mathieu Champigny
Group CEO, Industrial Color, Global Edit
Justin Wang
OpenAI Design Lead, OpenAI
Mariel Schoen
Communications Design Manager, Wyss Institute

AI and technology index

Consumer Technology Association

Activating the world’s most powerful tech event

2024
ElevenLabs

Scaling a research start-up into the leading AI audio platform

2023–2024
OXMAN

System-level change through nature-centric design

2022–2024
MultiOn

2023–2024
Content Authenticity Initiative

A more transparent internet

2023
Gleamer

Elevating patient care with AI

Since 2023
OpenAI

From visionary research group to the world's most famous AI company

2023
Robotics and AI Institute

2023
Stability AI

2023
Le New Black

Fashion business goes digital

2014–2022
Worklib

Making hybrid work work for everyone

2021
Panasonic

2021
Samsung

2014–2020
Wyss Center

Advancing our understanding of the brain

2020
Global Edit

Creative asset management made simple

2010–2020
The Technology Partnership

The space to invent

Since 2018
Hiptest

Product testing, from idea to production

2018
Indeed

2024–2018
Etsy

2009–2016
Wired Magazine

2016
Wyss Institute

Biologically inspired engineering

2016
IBM

2016
Krrb

Buy and sell on the go

2010–2016
Dering Hall

Where interior designers shop

2011–2015
Apple

2014–2015
Quantcast

2015
Facebook

2012–2015
StumbleUpon

2014
Pinterest

2014
Flat Rate Moving

2013
Google

2010–2013
Unpakt

2012
Aol.

2007–2012
The Verge

2011
BurdaStyle

2009
VMIX

2007
MySpace

2007

AI and technology

Innovate responsibly

OpenAI

ElevenLabs

Consumer Technology Association

OXMAN

Innovation as a common good

Make emerging tech relevant in everyday life

Adapt to constant disruption

AI and technology index

Consumer Technology Association

ElevenLabs

OXMAN

MultiOn

Content Authenticity Initiative

Gleamer

OpenAI

Robotics and AI Institute

Stability AI

Le New Black

Worklib

Panasonic

Samsung

Wyss Center

Global Edit

The Technology Partnership

Hiptest

Indeed

Etsy

Wired Magazine

Wyss Institute

IBM

Krrb

Dering Hall

Apple

Quantcast

Facebook

StumbleUpon

Pinterest

Flat Rate Moving

Google

Unpakt

Aol.

The Verge

BurdaStyle

VMIX

MySpace