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Consumer Technology Association Consumer Technology Association

Consumer Technology Association

2024

Activating the world’s most powerful tech event

CES is the premier technology event of the year—the only trade show that unites the entire tech landscape at once. Since 1967, CES has been the launchpad for groundbreaking technologies from personal computers to artificial intelligence.

The Consumer Technology Association (CTA)—the force behind CES—brought us on to reimagine the CES website reflecting the importance of the event and CTA’s role in it—driving attendance as well as increasing year-round engagement with their vast library of content.

To achieve this, we rooted our strategy in the unique needs of CES’s audiences as they move through stages of the year—moving from making the decision to attend, to planning their trip, to engaging post-event. Our goal was to transform the website from a static receptacle of disposable content to a platform that balances timely event-specific content with evergreen, editorial, SEO-driven content to drive continuous user engagement.

Ces 02 Topics
Ces 05 digital health
Ces 06a attendee guide
Ces 06b exhibitor guide
Ces 07 discover
Ces 08 Articles
Ces 12 Cta Module
Ces 10 Audience
Ces 13 innovation award
Ces 14 Schedule
Ces 16 Session
Experience
Research and analysis
Experience vision and strategy
Experience design
Design systems
Technology
Technology strategy and architecture
Custom application development
Custom interface development

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