Consumer Technology Association
Consumer Technology Association
2024
Activating the world’s most powerful tech event
CES is the premier technology event of the year—the only trade show that unites the entire tech landscape at once. Since 1967, CES has been the launchpad for groundbreaking technologies from personal computers to artificial intelligence.
The Consumer Technology Association (CTA)—the force behind CES—brought us on to reimagine the CES website reflecting the importance of the event and CTA’s role in it—driving attendance as well as increasing year-round engagement with their vast library of content.
To achieve this, we rooted our strategy in the unique needs of CES’s audiences as they move through stages of the year—moving from making the decision to attend, to planning their trip, to engaging post-event. Our goal was to transform the website from a static receptacle of disposable content to a platform that balances timely event-specific content with evergreen, editorial, SEO-driven content to drive continuous user engagement.
- Expérience
- Recherche et analyse
- Vision et stratégie de l'expérience
- Design de l'expérience
- Design systems
- Technologie
- Stratégie et architecture technique
- Développement d’applications sur mesure
- Développement d’interfaces sur mesure