Rockwell Group

Rockwell Group is a multi-faceted design firm that creates memorable experiences and spaces that blend luxury hospitality with theater influences and technological innovation.

The firm wanted to reimagine their digital experience to better represent their unique design ethos and wide range of project types, and to share their ideas and impact with the world. Through our partnership, we crafted a sensorial storytelling platform that balances ease of use with fine craftsmanship, exquisite detail, and moments of surprise.

The experience spans both process and product, with Studio content that reveals the firm’s creative process, passions, and people, and a substantial Work section that hosts 40 years of experiences, made more inviting thanks to improved navigation, filtering, and featuring.

Interface design is kept minimal to immerse users in the spaces and stories themselves; continuous scrolling between projects creates unexpected connections while gracefully moving users from one space to the next; and hidden project details reveal the firm’s dedication to crafting a scene to the last detail.