Opéra national de Paris

The Opéra national de Paris sells more than 800,000 seats each season. With two theaters—the Palais Garnier and l’Opéra Bastille—and more than 120 shows annually, it’s an institution of exceptional cultural wealth.

To inaugurate its first season under the leadership of Stéphane Lissner (former director of Milan’s Opéra house La Scala), the Opéra reconsidered its website, ultimately releasing a new destination that promotes programming, communicates ambition and further expands its audience.

AREA 17, in collaboration with communications agency Dream On Paris, designed and built a multifaceted responsive website atop a custom CMS platform, including bespoke ticketing and storytelling functionality. The site elegantly introduces visitors to both theaters, builds excitement for upcoming performances and hosts a newly introduced, exclusive-to-digital artistic space, “3e Scène.”

Just six months after launch, pages per session had increased by 30%, and session duration by 34%. The new website has won multiple industry awards including the Grand Prix from French media group Stratégie.

Opéra de Paris is made with Twill, our open source CMS for Laravel.