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Opéra national de Paris Opéra national de Paris

Opéra national de Paris

2015

A new stage for the world's most famous opera

The Opéra national de Paris sells more than 800,000 seats each season. With two theaters—the Palais Garnier and l’Opéra Bastille—and more than 120 shows annually, it’s an institution of exceptional cultural wealth.

To inaugurate its first season under the leadership of Stéphane Lissner (former director of Milan’s Opéra house La Scala), the Opéra reconsidered its website, ultimately releasing a new destination that promotes programming, communicates ambition and further expands its audience.

AREA 17, in collaboration with communications agency Dream On Paris, designed and built a multifaceted responsive website atop a custom CMS platform, including bespoke ticketing and storytelling functionality. The site elegantly introduces visitors to both theaters, builds excitement for upcoming performances and hosts a newly introduced, exclusive-to-digital artistic space, “3e Scène.”

Just six months after launch, pages per session had increased by 30%, and session duration by 34%. The new website has won multiple industry awards including the Grand Prix from French media group Stratégie.

Opéra de Paris is made with Twill, our open source CMS for Laravel. 

Onp 01 desktop home
Onp 02 desktop spectacle
Onp 07 tablet magazine
Onp 15d Picture
Onp 15b Picture
Onp 04 desktop magazine detail
Onp 15c Picture
Onp 05 desktop live
Onp 99 3s logo.svg
Onp 08f desktop 3s index
Onp 09 desktop 3s detail
Onp 11 tablet 3s contributeur
Onp 14 mobile 3s index
Onp 13 mobile 3s detail
Experience
Concepting and prototyping
Design systems
Experience design
Experience vision and strategy
Technology
Analytics and optimization
Custom application development
Custom interface development
Technology strategy and architecture

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