Do The Green Thing

Do The Green Thing, a division of the Pentagram’s London Studio, seeks to tackle climate change through creativity to empower people to live greener every day. The organization wanted to turn their latest issue, “Man-Made Disaster,” into a physical and digital exhibit showcasing 30 female and non-binary artists’ perspective on gender norms and their intersection with our precarious relationship with our planet. We worked closely to conceptualize, design and build a digital exhibit to view the artwork, think differently about the issues affecting us all, and see the world through new eyes.

“Needing to combine a neutral space for the pieces, a voice for their artists, the disruptive premise of the exhibition and the punk-hack spirit of the brand, we felt it was a difficult brief to get right. But AREA 17 responded so well, combining a highly original exploration with a completely collaborative process, resulting in a site that was creatively spirited and user-perfect. Answering the brief so well was as much as we could ask. That they did so with a big team based in New York and Paris was very humbling, and gives me faith that the creative industry can play an important role in reversing the climate crisis.” — Naresh Ramchandani, Pentagram, Do The Green Thing

Man Made Disaster site is made with Twill, our open source CMS for Laravel.