Reclaiming slow beauty for the world’s oldest apothecary
2026
E-commerce and retail
Unifying commerce, from the offer to the customer relationship
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Made in Design
2023
Invent your own living style
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Precision Run
2019
Run, rebel, run
Despite increasing sales, most e-commerce and retail players see a growing share of their value being captured by marketplaces, social platforms, and AI assistants. The ones who retain control of the customer relationship are defining tomorrow's standards.
AREA 17 helps e-commerce and retail organizations run this transformation — shaping brand, experience, and technology as a single, coherent system.
E-commerce and retail index
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High-end bathroom fittings and accessories
Since 2017 -
Capturing the power of sport for all athletes
2022–2024 -
Invent your own living style
2023 -
Turning shopping from a to-do to a ta-dah
2019–2021 -
Bringing together all the arts of living
2013–2020 -
Run, rebel, run
2019 -
La Parqueterie Nouvelle
2016–2018 -
A more connected health to improve life
2016–2018 -
From designer to brand
2010–2014 -
Flat Rate Moving
2013 -
Waterworks
2009–2012 -
Steuben
2010 -
Salomon Sports
2007–2010 -
Elan
2005 -
Sportscience
2005 -
Bourjois
2004