Education

Reinforcing the value of higher education

Harvard Radcliffe Institute

2022

Uncovering the truth to guide reckoning and repair
Harvard University Press

Since 2023

A showcase for the excellence of publication
The New School

2017–2020

Progressive education for a better-designed world
Columbia Business School

2020

Connecting opportunities at the center of business

The Great Resignation, the pandemic, and recent campus unrest have brought significant challenges to the education sector over the past few years. Institutions have had to adapt swiftly to remote learning, diversify their programming, and justify their premium value.

The return on investment for higher-ed degrees is under scrutiny due to declining enrollment, competitive acceptance rates, and a shifting job market that redefines what’s important. This situation necessitates a reassessment of the value proposition of undergraduate degrees and prestigious institutions while also exploring new revenue streams through continuous learning, alternative degrees, and other initiatives.
With such a high barrier to entry for students, clarity and focus are essential to finding the right program that meets their busy lives and aspirations. Ensuring they can see the faculty that will be most inspiring or know what areas of thought leadership the school has and how that will help them get to where they need to go. In addition to clarifying core user needs, expanding and augmenting the digital experience will be more critical to redefining education’s business model online.
The inherent silos that exist across multiple campuses, departments, and divisions create duplicative efforts, inefficient workflows, overly complex systems, and a lack of coordination. During the pandemic, these silos were exaggerated, and the need for a more coordinated and connected effort across multiple administrators through an intuitive, central system was essential to future agility.

“AREA 17 translated our business, marketing, and user goals into an innovative content strategy, user experience, and site design.”

“AREA 17's design sensibilities and ability to ‘get’ our brand coupled with a real sense of being one team with us, made both the process and the outcome one with which I am very, very satisfied.”

“I was so delighted by AREA 17’s redesign of The New School website. They brought my typographic identity to life in a completely functional and intelligent way.”

“We are incredibly fortunate to have our website story, and new chapter in our historic narrative, guided by the creative expertise of AREA 17.”

“Our website redesign was part of a complete modernization of our core platform. Not only did AREA 17 offer fresh design and UX thinking to drive our key metrics, they integrated their workflows beautifully into our master project plan.”

“You cared as much about the work as we did—and that’s saying a lot. It was one of the most satisfying and meaningful pieces of work in my career.”

Anne Adriance
Premier vice-présidente chargé du marketing et du développement commercial, The New School
Anne Adriance
Directrice du marketing, The New School
Paula Scher
Partner at Pentagram, The New School
Christie Henry
Director, Princeton University Press
Michele J. Givens
President and CEO, Education Week
Jane F. Huber
Chief Communications Officer, Harvard Radcliffe Institute

Education index

Harvard University Press

A showcase for the excellence of publication

Since 2023
Harvard Radcliffe Institute

Uncovering the truth to guide reckoning and repair

2022
The New School

Progressive education for a better-designed world

2017–2020
Columbia Business School

Connecting opportunities at the center of business

2020
Education Week

2019
Princeton University Press

Bringing influential voices and ideas to the world

2019
Amplify

2018
Hyper Island

2012
McGraw Hill

2010

Education

Reinforcing the value of higher education

Harvard Radcliffe Institute

Harvard University Press

The New School

Columbia Business School

Rethink value

User-centric wayfinding

Define a more coordinated framework

Education index

Harvard University Press

Harvard Radcliffe Institute

The New School

Columbia Business School

Education Week

Princeton University Press

Amplify

Hyper Island

McGraw Hill