Capturing the power of sport for all athletes
July 2022, Beaverton, OR
A centralized communications platform for NIKE that shows the power of sport and empowers athletes* everywhere.
A/
Craft,
Impact,
& Soul
AREA 17 is a brand and digital product agency in Paris and New York. We solve problems to serve people. Our work is designed to simplify and engineered to endure.
Founded in 2003, we partner with organizations we trust and admire to create lasting value through craft, impact, and soul.
Uncompromising creativity
June 2022, Paris, France
We teamed up with Balenciaga to find the balance between a powerful e-commerce experience and the unique expression of the most avant-garde luxury brand.
Conversations that deepen understanding
August 2022, New York, NY
A hub connecting curious audiences to live New York Times journalism experiences.
Demystifying artificial intelligence
February 2023, San Francisco, CA
With a rapid rise in visibility, OpenAI needed a sustainable and adaptable website to support its expansion and make its technology accessible to a broader set of audiences.
Our thoughts on open source
Advancing humanity through opennessBy inviting the world to access and improve upon free knowledge, we believe we create value in ways that surpass the limits of proprietary knowledge.
Revealing the life and work of a French icon
April 2023,
In co-creation with the team behind Maison Gainsbourg, AREA 17 crafted a digital platform for users to discover the life and career of a cultural icon.