

Celebrating and empowering women
September 2017, Paris, France
To support its omnichannel strategy, the fashion house Sonia Rykiel gets a brand new e‑commerce website, connecting products with services and storytelling.
AREA 17 is a digital product agency with studios in Paris and New York. Founded in 2003, we are independently owned and creatively motivated.
AREA 17 also refers to the visual cortex of the brain where sensory data is received, patterns recognized, and images formulated.