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We partner with the world’s most influential organizations to realize their vision and achieve their greatest impact.

Saint Laurent

ElevenLabs

Fondation Cartier

Consumer Technology Association

International Energy Agency

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We’re consultants and craftspeople. We integrate brand, experience, and technology to create lasting value for our clients.

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Latest updates

From principle to practice: Making AI ethics practical, not performative Register to our online panel happening March 11th, 2026 (opens in a new tab)
Alexandre Bommelaer, Managing Director of our Paris Studio serves as President of the Jury for Digital Products at the 2026 Club des D.A competition Le Club des DA (opens in a new tab)
AI innovation report — When search becomes strategy Downlad the report
The trust equation: Closing the gap between what people expect and what they actually experience Read our latest insights article
Founding partner and CCO gives a talk at DesignThinkers in Toronto
Founder and CEO George Eid gives a conference at the Centre Pompidou in the context of the 56th ceremony of the Club des DA
We hosted a webinar with Pentagram on AI-powered search Watch the recording
We released a docu-series on the story of AREA 17 Watch Principles over Pixels (opens in a new tab)
AI innovation report — From HAL to Her: How culture shapes AI strategies and trust Download the report

When search becomes strategy — Read our latest Innovation report