Mode et luxe

Rebuilding value beyond price

Saint Laurent

2022–2024

Au-delà d'une marque de luxe, un acteur culturel
Balenciaga

2021–2022

Une créativité sans concession

Luxury and fashion's top-tier clients haven't stopped spending: they've become more selective. They invest in brands that prove true craft, recognize them at every touchpoint, and create a circular journey worth staying in. The real question is: how do you build the infrastructure to capture them?

AREA 17 crafts change by uniting brand, experience, and technology into a single, coherent system.

Read our full Luxury and fashion report

Luxury brands can no longer sustain desirability by being everything to everyone. The ones pulling ahead have narrowed their positioning to a few dimensions they can own completely, made craftsmanship and provenance explicit for their most valuable clients, and encoded their identity and circular credentials in ways AI-driven discovery and resale platforms cannot flatten or strip of context.
Top-tier clients and younger buyers are ready to commit, but to brands that recognize them fully across every touchpoint. Unifying clienteling, authentication, and circular commerce into one platform is what makes that possible at scale. Equipping advisors with unified client views and redesigning flagships as behavioral intelligence hubs, from capturing dwell time to product trials, is what makes the physical experience feed the digital one rather than sit apart from it.
Resale platforms are already profitable on AI and logistics while most luxury brands still run on stacks that cannot support dynamic pricing, product authentication, or one-click resale. Deploying a unified digital core, embedding digital product passports across priority categories, and prioritizing AI where it directly protects margin is what turns the circular journey into a brand asset rather than a concession to third parties.

Mode et luxe index

Celine

Depuis 2020
Van Cleef & Arpels

Depuis 2018
le19M

2023–2024
Saint Laurent

Au-delà d'une marque de luxe, un acteur culturel

2022–2024
Nike

Le pouvoir du sport pour tous les athlètes*

2022–2024
Maison Francis Kurkdjian

2022
Sephora

2022
Balenciaga

Une créativité sans concession

2021–2022
Le New Black

L'industrie de la mode se digitalise

2014–2022
Fashop

2021
Zappos

Faire du shopping un plaisir

2019–2021
Clinique

2019
Tamara Comolli

2019
Charvet

2018
Sonia Rykiel

La mode qui libère et célèbre les femmes

2017–2018
Longchamp

2016
Style.com

La mode en direct

2014
Theyskens’ Theory

2011
I-D Magazine

2011
Estée Lauder

2009–2010
Salomon Sports

2007–2010
BurdaStyle

2009
Madame Figaro

2006
Bourjois

2004

Explorer l'index complet

Mode et luxe

Rebuilding value beyond price

Saint Laurent

Balenciaga

Craft, provenance, and circular credentials as desirability edge

Make every client feel known, wherever they engage

Infrastructure to own resale and protect margin

Mode et luxe index

Celine

Van Cleef & Arpels

le19M

Saint Laurent

Nike

Maison Francis Kurkdjian

Sephora

Balenciaga

Le New Black

Fashop

Zappos

Clinique

Tamara Comolli

Charvet

Sonia Rykiel

Longchamp

Style.com

Theyskens’ Theory

I-D Magazine

Estée Lauder

Salomon Sports

BurdaStyle

Madame Figaro

Bourjois