Technology and innovation

The future of a technology-driven world is here, with both benefits and drawbacks. Concerns about technology’s impact on jobs, surveillance, relationships, mental health, and planetary wellness are growing. Yet, this moment offers a unique opportunity for tech leaders. They can drive innovation while ensuring that progress supports the long-term health and balance of our social, economic, and environmental systems.

From AI and biotech to blockchain, IoT, and renewable energy, technology's role is crucial. Leaders must harness these advancements for the greater good, fostering an inclusive, ethical, and sustainable global community. Here are some considerations on how they can achieve this:

“Today's technology leaders recognize that educating people around the world about the impact of their innovation is essential for building trust and achieving business success,” said our Design Director, Thomas Squire. To demonstrate their commitment to ensuring the positive impact of emerging technology on the world, leaders must actively participate in guiding innovation safely, not only by educating users and opening up access to their technologies but also by engaging in conversation with policymakers and society at large.

Making emerging technology more relatable to people means focusing on the outcomes for individuals, rather than on the technology itself. Companies need to explain how their innovations improve people's daily lives and solve real problems. Additionally, by incorporating feedback loops to consistently reframe their value proposition and offerings as customer expectations and proficiency in using technology evolve technology companies can build trust and strengthen user engagement.

In an ever-changing landscape where disruption is constant, companies must adapt to stay competitive. As they develop their products, they must secure investor funding, attract top talent, convert clients over long sales cycles, and engage with policymakers to navigate regulations and gain support. To address these challenges, companies need agile yet scalable organizations and infrastructure that allow them to test, learn, and swiftly shift their approach.

AREA 17 has had the privilege of working with the most influential technology companies and institutions and is committed to co-creating a world where new innovation thrives. How can we help leaders innovate responsibly? We would love to discuss how you are approaching these considerations.