Le New Black
Fashion business goes digital
Created in 2009, Le New Black markets a suite of SaaS products that enable fashion industry players to digitalize their wholesale purchasing process. With its expertise in both fashion and web, the brand has established itself as a leader in BtoB fashion e-commerce.
Following the opening of its capital to the European e-commerce giant Zalando, Le New Black has taken a new strategic step in the development of its digital products. With the goal to improve the commercialization of its products, Le New Black contacted AREA 17 to redesign its public marketing site.
Starting with the definition of a user onboarding strategy, AREA 17 has designed a site that clearly outlines the value proposition of the 360° solution for both brands and retailers. Besides, to develop the reach of the platform, AREA 17 has designed a public virtual Tradeshow - available all year long - featuring a selection of fashion brands, products and a fashion week agenda promoting the brands represented by Le New Black.