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AREA 17

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AREA 17
Index

Le New Black

Fashion business goes digital

Created in 2009, Le New Black markets a suite of SaaS products that enable fashion industry players to digitalize their wholesale purchasing process. With its expertise in both fashion and web, the brand has established itself as a leader in BtoB fashion e-commerce.

Following the opening of its capital to the European e-commerce giant Zalando, Le New Black has taken a new strategic step in the development of its digital products. With the goal to improve the commercialization of its products, Le New Black contacted AREA 17 to redesign its public marketing site.

Starting with the definition of a user onboarding strategy, AREA 17 has designed a site that clearly outlines the value proposition of the 360° solution for both brands and retailers. Besides, to develop the reach of the platform, AREA 17 has designed a public virtual Tradeshow - available all year long - featuring a selection of fashion brands, products and a fashion week agenda promoting the brands represented by Le New Black.

Le New Black

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Lenewblack 01a Home
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Lenewblack 02a Brands Lenewblack 02b Brands Lenewblack 02c Brands
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Lenewblack 03a T Showroom
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Lenewblack 04a Calendar Listing Lenewblack 04b Calendar Detail
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Lenewblack 05a Trends Listing Lenewblack 05b Trends Detail
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Lenewblack 99c M Showroom
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Lenewblack 99a M Brands Lenewblack 99b M Brands
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Lenewblack 06a Marketing
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Lenewblack 06b Marketing
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Lenewblack 09a Dashboard
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Lenewblack 10a Dashboard Lenewblack 10c Dashboard