Hiptest

Hiptest offers comprehensive and easy-to-use features that help small and large businesses define their ideas, test their code, and learn in production from real-time insights. Through continuous testing and behavior driven development, Hiptest enables development and product teams to ship products and get to market faster, while ensuring quality.

We took an holistic approach to bringing value to every aspect of their business from their brand through to their product and communications. Hiptest’s unique offering competes in a cluttered marketplace and their rebrand aimed to position Hiptest as a market leader in the continuous testing space. The new brand uses bright and playful visual language to communicate the product’s easy of use. The new brand language was rolled out across a marketing website structured around the product’s three core values. The product’s user interface was also redesigned to reflect their new identity and streamline the user experience.