Shining a light on personal art collections
Rookery improves both the laborious process of managing an art collection and the emotional one of experiencing it over time.
Aimed at everyday collectors, the product is the output of a collaborative design thinking process. Together with American Cyborg, we zeroed in on an initial concept, and then prototyped, tested, and created an MVP to validate the potential product and market fit. Our highly iterative partnership allowed us to explore everything from database technologies to augmented reality and machine learning. Ultimately, we defined a product roadmap to scale functionality against user needs and supported the release of the initial product into the world.