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AREA 17

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AREA 17
Index

Rookery

Shining a light on personal art collections

Rookery improves both the laborious process of managing an art collection and the emotional one of experiencing it over time.

Aimed at everyday collectors, the product is the output of a collaborative design thinking process. Together with American Cyborg, we zeroed in on an initial concept, and then prototyped, tested, and created an MVP to validate the potential product and market fit. Our highly iterative partnership allowed us to explore everything from database technologies to augmented reality and machine learning. Ultimately, we defined a product roadmap to scale functionality against user needs and supported the release of the initial product into the world.

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Rookery 01a Index Rookery 01b Index Slideshow Rookery 01c Index Slideshow Rookery 01d Index Slideshow
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Rookery 02a Brand
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Rookery 02b Brand
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Rookery 04 Social
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Rookery 05 Brand
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Rookery 07a Colors Rookery 07b Colors Rookery 07c Colors Rookery 07d Colors Rookery 07e Colors Dark Rookery 07f Colors Dark Rookery 07g Colors Dark Rookery 07h Colors Dark
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Rookery 08d Iconography Slideshow Rookery 08b Iconography Slideshow Rookery 08c Iconography Slideshow Rookery 08a Iconography Rookery 08h Iconography Slideshow Rookery 08f Iconography Slideshow Rookery 08g Iconography Slideshow Rookery 08e Iconography Slideshow
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Rookery 09a Mobile
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Rookery 09b Mobile
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Rookery 10 Mobile
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Rookery 11a Rooms Slideshow Rookery 11b Rooms Slideshow Rookery 11c Rooms Slideshow
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Rookery 13 Detail
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Rookery 14 Tablet
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Rookery 16a About
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Rookery 16b Ensemble