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In 2003, we embarked on a mission to make the internet an extension of our lives, not a distraction from them. By making brand, experience, and technology fundamental to our interactions as people, we can be an agent for change. As we enter our third decade, this mission is embodied in our values of craft, impact, and soul.

Delivering through craft
We are thinkers and makers; we create business value through our work.
Engaging for impact
We are active participants in our future; we seek to shape the world we want to live in.
Operating with soul
We work through the lens of life; we’re committed to serving people.

These values act as a living framework that steers everything we do, from our work to our approach to our culture and DEI mission.

Area 17 Name Origin
Our name refers to the visual cortex of the brain, where senses converge to create vision.

Creating a different kind of agency

In a time when the internet was still grappling with its own identity, Arnaud Mercier and George Eid met and quickly realized that their ideals were aligned: apply modernist design to the web, our craft is interdisciplinary, and good work comes from living good lives.

Arnaud was a trailblazer in interactive design and development. George was a strategist, storyteller, and technologist. Together, they challenged the artificial distinctions between brand, experience, and technology, seeing them as one. This still holds true today. 

Meet our team

Specialists by trade and interdisciplinary by nature, we’re an international team from 18 countries, speaking 13 languages. Inspired by the world around us and united by our values, we come together to have a positive impact through our craft.

View a permanent online collection devoted to the work of Arnaud Mercier, widely considered to be among the most important and prolific interactive designers. Bringing together over 2000 images, this retrospective encapsulates Arnaud’s entire body of work.