Hospitalité

From journey to transformative experiences

Accor

2019–2023

Au-delà de la réservation : redéfinir l’hospitalité comme un art de vivre
High Line Hotel

2013

Trésor caché à Manhattan

The travel and hospitality industry face unprecedented challenges: recovering from the consequences of a global pandemic, coping with innovation and ongoing technological disruption, retaining talent, and responding to the pressing realities of climate change. Here are some reflections for Hospitality leaders.

In today's rapidly evolving landscape, leaders in the hospitality industry are grappling with the profound shifts brought about by new business models and the evolving expectations of younger generations. With the rise of technology-driven platforms and the sharing economy, traditional hospitality companies must articulate their distinct value proposition, and connect with clients on a deeper emotional level to remain competitive.
The landscape of travel booking has undergone a transformative shift, propelled by the emergence of new ways of booking and a diverse array of new business models. Artificial intelligence (AI) has revolutionized the industry, offering personalized experiences and streamlining the entire customer journey, from initial discovery to post-travel reflections. This technological evolution has not only enhanced convenience for travelers but also facilitated individualized experiences tailored to their preferences.
Use your channel as the digital storefront. It’s a branding and service medium and finding the right balance between operational efficiency and branding tool is key to connect with users on an emotional level. It’s essential that digital platforms seamlessly path users into purchase flows so customers can easily learn about you and book their experience without obstacles.

“AREA 17 a fait un travail remarquable en nous aidant à réinventer notre expérience digitale. Nous sommes très fiers de collaborer avec eux.”

Soumia Hadjali
Accor SVP of Product, Accor

Hospitalité index

IATA

2023
Kensington Tours

2023
Accor

Au-delà de la réservation : redéfinir l’hospitalité comme un art de vivre

2019–2023
Aparium

2015
Charmant Hotel

2014
High Line Hotel

Trésor caché à Manhattan

2013
Marchay

2013
Wythe Hotel

2012
Nove

2005–2007

Hospitalité

From journey to transformative experiences

Accor

High Line Hotel

Adapting to modern expectations

Building seamless systems

A digital storefront

Hospitalité index

IATA

Kensington Tours

Accor

Aparium

Charmant Hotel

High Line Hotel

Marchay

Wythe Hotel

Nove