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© Courtesy of The New York Times

The New York Times Events

Conversations that deepen understanding

The New York Times is celebrated for helping people understand the world through timely, rigorously reported journalism. 

Our reimagined New York Times Events website upholds this mission by showcasing the breadth of NYT event offerings. Serving as a hub for live and virtual events, the platform consolidates past and future live journalism experiences while creating an online space for users to make connections, on and offline.

nytimes.com/events

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With NYT-affiliated events previously dispersed across different websites, we consolidated events in a centralized platform that we could integrate into the larger NYT digital ecosystem. 

To do this, we needed to understand the digital tech stack NYT uses to ensure proper integration with new technologies like our custom CMS toolkit, Twill.

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The NYT is uniquely positioned to bring together coveted guests from politics, pop culture, the art world, and beyond to engage in important, well-documented, and buzz-worthy conversations. The force behind singular international events like the tri-city “Climate Forward” conference and the beloved New York Times Food Festival, our aim was to frame NYT Events as newsworthy in themselves.

Furthermore, in adding NYT Events to a growing list of high-quality digital content types like podcasts, cooking classes, and a virtual reality app, we worked to communicate why NYT events are a worthwhile element of a holistic and varied NYT digital news subscription.

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We built a scalable and modular platform to ensure that each event could leverage a unique look and feel while adhering to both the distinctive brand presence of NYT Events and the corporate brand guidelines of the NYT, which AREA 17 helped develop in 2018. 

In addition to honing a brand identity, it was essential that the site structure retain its flexibility to accommodate last-minute updates for any events subject to change.

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