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AREA 17

AREA 17

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AREA 17
Index

Museum of the Future

Shaping a hopeful vision of our future

The Museum of the Future offers a new, distinctly UAE-based perspective of a hopeful future built on humanistic values. Visitors are invited on a journey through potential future environments, brought to life by hyper-immersive exhibits, narratives, and digital interactions.

AREA 17 partnered with the museum to launch a website that reflects this ambitious and adventurous spirit. Our work supports the team’s vision to reset expectations of what a museum can be—in person and online—and transform how visitors see their role in shaping a better future.

museumofthefuture.ae

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Motf Mobile Cards

The website serves as the initiation of the visitor journey—a call to adventure that transports prospective pioneers in-world to create intrigue that drives visits from locals and tourists alike. 

The centerpoint is the multisensory Experience page, designed to mirror the museum experience through a continuous scroll of full-screen video, ambient sound, and interactive panels that offer snapshots of the journey to come.

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Motf Typeface
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Motf Ui

To establish a foundation for the museum’s opening and future growth, our engineering team united numerous systems and services into a single application—from the core website based on Laravel and Twill.io to a custom ticket booking flow in VueJS and a fully custom Shop experience.

Thanks to the modularity and component/slots approach to front-end development, site users enjoy a seamless experience regardless of the service they’re using.

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Motf Plan Your Visit

The Museum of the Future is a new and innovative concept that evolved in parallel with our work. We frequently iterated and adapted our approach to support storytelling about the experience, ticketing policy, and ecommerce as these elements were defined in the months leading up to launch.

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Motf Building Left
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Motf Building Right

We worked closely with our partners at the museum and their chosen ticketing platform to develop a custom ticketing experience that prioritizes usability, security, and empowering administrators.

Purchasers can select the payment type and ticket format of their choice and assign tickets to other visitors for a seamless in-person experience, while admin have access to detailed logs to support trouble-shooting at every step of the process.

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Motf Booking Mobile