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Mai 36 Galerie website

Representing contemporary artists for 30 years

Established in 1987, Mai 36 Galerie is an international contemporary art gallery, based in Zurich, Switzerland. For 30 years, the gallery has been representing conceptual visual artists such as John Baldessari, Thomas Ruff, Lawrence Weiner, Paul Thek, Robert Mapplethorpe, Matt Mullican, and many more.

In order to develop its visibility and assert its authority in a global art market, Mai 36 Galerie needed to completely revise its digital presence.

The new website is a communication platform showcasing the gallery’s rich exhibitions curated in situ or at international fairs. In addition the website offers a visually rich experience that highlights the body of work of each artist, tells their story, and enables art collectors to connect with the gallery.

mai36.com

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Mai36 01a Home

A gallery is defined by the artists it represents. Powered by a backend developed by AREA 17, the website offers a refined and immersive user experience with a focus on artists and their artwork.

An enrich “view in room” feature allows users to preview all artwork in the physical context of the gallery’s exhibition space or in the showroom space. To generate leads and drive conversion, a permanent access to a contact form allows potential buyers to quickly get in touch with the gallery and enquire about a specific artwork.

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Mai36 03a Artist Tablet Mai36 03b Artist Tablet
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Mai36 02 Artist Desktop

A singular weight of Theinhardt, a swiss grotesque sans-serif, is used eloquently throughout the website. The typography is open and loosely tracked to create an unobtrusive surrounding to artworks. The conscious use of white throughout is juxtaposed by a spectrum of soft, pastel-toned colors used to individualize each artist exhibition or art fair, with each forming its own subtle identity.

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Mai36 04a Artwork Mai36 04b Artwork

To expose the longstanding and continuous collaborations between the gallery and its artists, the new website offers a unique timeline experience that let the user browse through each artist’s milestones and past shows at the gallery — a visual journey in the gallery’s legacy of contemporary art exhibitions.

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Mai36 05a Timeline
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Mai36 07 Shows
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Mai36 09a Artists Mai36 09b Artists Mai36 09c Artists
Mai36 11a Publication Mobile Mai36 11b Publication Mobile
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Mai36 08a Show Tablet Mai36 08b Show Tablet Mai36 08c Show Tablet

To promote and sell Mai 36 catalogues and art publications, the new website presents a simple listing of all publications that can be filtered by artists. Each publication can be bought online via a simple checkout feature.

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Mai36 06 Publications