International Energy Agency
Enhancing access to data and insights
AREA 17 partnered with the IEA in 2019 to launch the new iea.org as part of the agency’s broader digital transformation. The next phase of our work together focused on simplifying the IEA ecosystem by integrating its sales platform with the website.
AREA 17 led digital strategy, product design and development for the integration, which reduced the confusion created by fragmented platforms and laid the foundation to make IEA insights and data more accessible. The new ecommerce back-office was designed to help the IEA sales team better serve customers while creating more manageable workflows.
The integrated sales experience uses Twill, our open-source CMS for Laravel.
Our work focused on integrating sales and distribution of IEA products with iea.org while ensuring that the global user experience remained clear and valuable for all IEA users, not only paid product customers.
Redesigned database, data subscription, and paid report pages bring visibility and structure to the data sets and content within products and provide resources on licensing to anticipate concerns.
New labels and filters distinguish between “buy once” products, subscriptions, and the wealth of data and insights the IEA provides freely.
Working hand-in-hand with the IEA sales team, AREA 17 designed a streamlined checkout flow that supports multiple product formats, allowing us to simplify the base product catalog. New checkout selections clarify licensing parameters and permitted data usage.
Beyond discovery and purchase, significant work went into developing user accounts and the back-office interface.
IEA customers can now view information and updates about their products, licensing terms, and orders; are able to assign users to licenses; and can access a dashboard that centralizes current and future products.
The new back-office, built on Twill, AREA 17’s open-source CMS toolkit, gives the IEA sales team a direct handle on user licenses and product permissions and considers which aspects of account management can be automated or user-initiated versus those requiring sales team intervention.