Council on Foreign Relations
Ideas to shape a healthier world
In today’s nonstop media landscape it can be difficult to understand the larger forces and systems shaping the world. Think Global Health – a new blog from the Council on Foreign Relations – aims to look beyond the daily news cycle to expose how changes in global health are interacting with and impacting nearly every major contemporary issue. From urbanization to migration, the environment to the economy, there is almost no aspect of our lives that isn’t deeply influenced by trends in global health.
Through close collaboration, we crafted a smart, accessible, and compelling editorial experience that could inspire readers to see the world through the lens of global health. Our new publishing platform helps realize this vision through a design language that is radically elegant – allowing the content to shine – and a flexible modular system that can grow with the site over time.
Much of the current reporting on global health happens either in academic silos or only when there are major crises to cover. Through our strategic work together we defined a set of standard content types – such as What we’re Reading, New Analysis, and Book Reviews – which offer readers synthesis and a clear framework for connecting today’s current events to the deeper systems of global health.
Think Global Health blends the defining elements of the Council on Foreign Relations brand – a punchy orange and the graceful Le Monde typeface – with its own unique spirit and qualities. By introducing the GT America font and a suite of bold secondary colors, the resulting overall design system feels fresh and contemporary without sacrificing substance and sophistication.
Think Global Health seeks to create a new space for writers of many different disciplines and backgrounds to explore the intersections of global health. As such our new site is built to offer authors ultimate flexibility. Each article has a suite of storytelling modules that can be added as needed, and over time these articles can also be combined into longer series for deeper dives around a single subject or trending focus area.