International Energy Agency

Long recognized as an authority in oil security, the IEA sought to reposition itself as a proactive leader in clean energy transitions as conversations around climate change intensified. To this end, we crafted a bold new identity that embodies the agency's mission: "Shaping a secure and sustainable energy future for all."

This new identity shifts the perception of the IEA from a neutral data provider to a highly visible and influential force in the climate discussion. Beyond periodic reports, the organization now delivers timely and actionable insights to policymakers around the world, supporting entire countries and industries in transitioning towards more sustainable energy choices.

With the climate crisis demanding faster action, the IEA recognized the need to complement its traditional, long-form reports with more flexible content types that served the needs of a broader audience. 

Leveraging our Twill CMS and integrating IEA data APIs, we built a dynamic publishing environment where the agency's editors can curate real-time statistics and embed them in modular articles, commentaries, and dashboards. These tools give publishing teams more flexibility to package content in engaging, actionable formats, meeting the demand for focused summaries of the latest data and analysis. Editorial hubs and interactive features make insights more accessible, transforming the IEA website into a lively knowledge-sharing platform.

As demand for up-to-date, globally representative energy data grew, the IEA recognized a need for a more streamlined way for users to explore, license, and access its insights.

Previously, purchasing IEA data involved multiple platforms that created a high-touch experience for users and management challenges for sales teams. 

We consolidated these processes into a self-serve platform on IEA’s core website, where users can now explore and purchase data sets with ease through simplified checkout and custom licensing options. With routine tasks automated, IEA teams can focus on strategic growth, while the new product management interface offers clients greater control over their data needs.

In 2023, the IEA extended its reach to connect with the global public’s interest in clean energy. Recognizing that clarity drives engagement, we worked with the agency to embed interactive features into its website that invite exploration and spark understanding.

This includes question-based features that engage users directly, as well as Spotlights — visual, SEO-friendly content designed to transform complex topics into short, ‘snackable’ insights. These features make the IEA’s data more compelling and actionable, serving as entry points to understanding the role of clean energy in a sustainable future while supporting the agency's vision for a more informed, energy-conscious world.