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Accor

Eat, drink, and experience hospitality

For Accor’s hospitality segment, developing its “Lifestyle” and food and beverage offering was key to unlocking post-pandemic business potential. Accor and AREA 17 partnered to create a new Service Platform to position restaurants and bars as a key asset in the Group's offering.

Together, we crafted a premium digital experience to reveal brands, concepts, and offers, with the goals of connecting with local populations, and supporting venue owners by boosting booking and the enjoyment of food and beverage offers.

The Accor Restaurants and Bars site is made with Twill, an AREA 17 product and open-source CMS for Laravel.

restaurantsandbars.accor.com

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The challenge: shift the mindset of local clientele and dare them to consider hotel restaurants and bars as lieux de vie, compatible not only with tourists and journeys, but with every-day pleasures, exceptional celebrations, and gastronomic indulgence. Thus, the site experience focuses on the discovery of inspiring places and concepts in your own backyard. Paired with a high- quality of presentation, the unique personality of each establishment is conveyed. Smart search presets facilitate the user’s navigation and ease their decision-making process, resulting in a streamlined end-to-end booking experience and increase in overall reservations.

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To support their local business strategies, owners need a robust marketing tool in order to target customers accurately.

We provided a simple set of tools to manage content and practical venue info (location, hours, contact information), meeting both business and SEO/A needs. By offering a centralized solution at the group level, we reduced the proliferation of independently sourced marketing solutions and any potential disparities between properties. Each owner was enabled to independently ensure the accuracy of their listing and drive outreach efforts based in response to their goals and latest sales forecasts.

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At the core of this partnership: the ability to combine and augment multiple sources of information — internal and external APIs, CMS contributions — to produce a rich content experience, backed by a solid foundation for growth, both in options and user languages.

We built on top and extended the Accor Live Limitless design system, created by AREA 17 in 2019, to ensure integrity with Accor guidelines and alignment to industry needs. The end-result was a fine-tuned interface and a unified experience that prioritized reusability and extensibility

The initial scope focused on the French market, however after conclusive post-launch results and positive feedback on behalf of users, expansion to global markets is now under consideration.

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