The Economist Group
The Economist Group
2020
Reflecting 178 years of history
The Economist Group is more than just The Economist – over the years, the organization has launched multiple additional business units, including services in data intelligence, consulting and education.
The reimagined site strengthens the Group’s collective image by foregrounding a formidable parent brand with diverse, yet complementary offerings. The site experience provides a clear introduction to the Group's values and history, while easy-to-navigate architecture allows users to explore the individual business units’ focus and offerings. Tying together these experiences is a common design language – built off a new identity created by Wolff Olins – that reflects a common spirit of progress, rigor and global impact core to the Group.