Humanly
Humanly
2018
A new kind of patient experience
Humanly is a new brand and platform that offers a trusted space for people living with cancer to be themselves — to speak and be seen, heard, and understood. Rather than talking at people, telling them what to do or how to think, it celebrates their humanity and the nuanced moments that make up their lives, with the aim of inspiring self-advocacy, self-expression, and community.
AREA 17 had the opportunity to develop the concept, positioning, visual identity, and collateral for the brand, as well as the concept, content strategy, design, and interface for the brand’s first product, the story-sharing platform “Our Story.”
- Brand
- Brand strategy
- Visual and verbal identity
- Brand toolkits and rollout
- Experience
- Concepting and prototyping
- Experience design
- Prioritization and roadmapping
- Design systems
- Technology
- Custom interface development
- Analytics and optimization
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