The Style Room
An elevated shopping experience, powered by Zappos
As one of the first online retailers, Zappos offers a site experience focused heavily on search, directing shoppers to products they already know they want — but it misses the opportunity to serve interest-based shoppers, who prefer to browse and discover. The Style Room was conceived as a whole new vertical within Zappos, offering users a more curated fashion-discovery experience, supported by the fast delivery and world-class customer service that Zappos is known for.
The Style Room now serves as a new destination for inspiration, discovery, and guidance, with the goal of establishing Zappos as a fashion authority.
Expressive editorial photography, elegant type, and airy use of whitespace provide an elevated platform for seasonal style stories. With dedicated landings for different trends and brands, as well as shoppable photography and head-to-toe outfits, the experience is designed to make shopping a pleasure, not a task.
AREA 17 created a new feed feature that brings The Style Room’s catalog to the user with fewer clicks and more immersive discovery. Editorially-driven methods to filter and manipulate the feed, like a visual sub-navigation and color filters, offer delightful alternatives to the conventional faceted search. And to further minimize click-throughs and friction, users can view more details about products in a slide-out overlay, without losing their place in the scroll.
On top of better serving style-forward shoppers, The Style Room offers an elevated home for fashion brands and designers. With Zappos’s exceptional customer service and fulfillment capabilities powering the beautiful new platform, The Style Room entices brand partners to join the Zappos ecosystem.