Van Cleef & Arpels
Fine watchmaking inspired by the cosmos
On the occasion of the launch of its new Zodiac Lumineux watch collection, the High Jewelry House Van Cleef & Arpels wanted to express its unique approach to the art of watchmaking: the Poetry of Time.
The first chapter, entitled Poetic Astronomy, presents the House's watch collections inspired by the unique spectacle of the cosmos and the celestial vault, themes cherished by Van Cleef & Arpels.
To tell the unique story of each creation, AREA 17 has developed a bespoke experience. The platform offers new narrative formats that engage users in a seamless journey on both mobile and desktop. Bespoke interactions reveal the complications developed for each watch creation, drawing their inspiration from the spectacle of the universe. Contextual call-to-actions allow users to learn more about each collection by navigating to the product pages available on the e-commerce site.