The New School

Design and social research meet to form an intellectual hub at The New School—right in the heart of New York. But the university was not yet top-of-mind for many prospective students, despite boasting academic credentials that rival the best schools in the world. Further, The New School was not capitalizing on the success of its constituent parts. 

Despite Parsons’ status as an elite design school, few grasp how profound an impact its placement within a full-service university has on its progressive approach. So when The New School came to AREA 17 with a mandate to “deliver one university,” we were thrilled at the challenge.

Parsons School of Design is one of the most renowned art, fashion, and design schools in the world. Its commitment to the transformative potential of design is driven by an unparalleled faculty, an interdisciplinary curricular approach, and a student body motivated by creative passion and purpose. 

Together with our partners at The New School, we endeavored to bring Parsons’ vibrant spirit to life on the web through new sites for the Parsons School of Design and Parsons Paris. The initiative marked the capstone of a collaboration with The New School that began in 2017 — four years and six refreshed websites later, our foundational goal to unify the University’s digital experience and refresh its brand is fully realized.