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NIKE NIKE

NIKE

2022–2024

Capturing the power of sport for all athletes

For nearly fifty years, NIKE has upheld a belief in the power of sport to break barriers and inspire athletes* everywhere. In close partnership with NIKE’s communications team, AREA 17 was tasked to create a vibrant and holistic corporate platform that celebrates the power of sport.

Working to consolidate three siloed corporate websites, our team created a centralized and singularly original platform––using our open source CMS toolkit, Twill––that brings dimension to the everyday ways NIKE serves athletes*, communities, and the world. Inspiring users with meaningful, informative content and calls to action, the improved platform also aims to empower NIKE’s in-house communications team with a refreshed editorial strategy.

NIKE About is made with Twill, our open-source CMS for Laravel.

Brand
Brand toolkits and rollout
Experience
Research and analysis
Experience vision and strategy
Experience design
Design systems
Technology
Technology strategy and architecture
Custom application development
Custom interface development
Analytics and optimization
Cloud-native DevOps

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