New York
03:53 am

Paris
09:53 am

AREA 17

AREA 17

/
AREA 17
Index

Made in Design

Invent your own living style

Our collaboration with Made In Design has enabled the brand to regain its position as a leader in its sector. 

Created in the 90s, the brand is the first pure player in the retail furniture and decoration sector. Founder Catherine Colin’s sole ambition was to make design accessible to everyone. Today, design is everywhere, and being a pioneer no longer sets them apart. 

To elevate their extensive and eclectic catalog, we have repositioned MID as more than just a retailer, enabling the brand to take on an expert role with the ability to mix design icons, accessible decoration or second life, and to accompany individuals and professionals in their furnishings, participating in the creation of their unique interiors.

MID's rich, cutting-edge catalog was the starting point for the rebranding strategy. We emphasized individual identity and taste, which can be asserted today thanks to the multiplicity of possible combinations.

From the multi-faceted logo to the rich, sparkling color palette, we created a varied range of patterns and original combinations of words, shapes, and visuals that reveal the unique plural dimension of the brand.

/
/
Mid Poster
/
Mid Mood 01 Mid Mood 04 Mid Mood 02 Mid Mood 03
/
Mid Pattern 04 Mid Pattern 01 Mid Pattern 03 Mid Pattern 02
/
/
Mid Mobile 10a Mid Mobile 10d Mid Mobile 10b Mid Mobile 10c
/
Mid Tote
/
Mid Ui 01a Mid Ui 01b Mid Ui 01c
/
Mid Ui 02
/
Mid Mood Eames
/
/
Mid 10b Mid 10g Mid 10e Mid 10g2x 1 Mid 10f Mid 10d Mid 10a Mid 10c
/
/
Mid Mood Orange