Columbia Business School
Connecting opportunities at the center of business
Established in 1916, Columbia Business School is one of the world’s oldest and most prestigious business schools. Their renowned faculty are at the forefront of their fields, partnering with businesses and organizations in New York City and the world. With a stated promise of being “at the very center of business”, their brand and website lacked the clarity and purpose to accommodate the changing times and user needs.
AREA 17 partnered with Columbia Business School to elevate and focus their message and identity, applying the new brand to a comprehensive redesign that provides clear paths to information, drives action, and engages a diverse audience.