New York Road Runners
New York Road Runners
2019
To help and inspire people through running
New York Road Runners is a mission-based not for profit renowned for hosting the New York City marathon. Less known is that each year, NYRR serves nearly 600,000 runners of all ages and abilities through hundreds of races, community open runs, walks, training sessions, and other running-related programming.
To expose these programs, we advanced and aligned the NYRR brand across a dozen separate digital properties and created a unified site that encourages running enthusiasts while expanding essential tools for engaged members.
The new site is packed with features engineered to improve the user experience for all visitors — a platform that better serves the NYRR community, and furthers their mission to help and inspire people through running.
- Experience
- Experience vision and strategy
- Experience design
- Design systems
- Technology
- Technology strategy and architecture
- Custom interface development
- Analytics and optimization
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