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Index

Neri Oxman

Valoriser la nature au lieu de l'exploiter

À l'intersection de la technologie et de la biologie, la designer Neri Oxman et son équipe appellent à un changement systémique dans la façon dont nous concevons l'architecture, en passant de la consommation de la nature à son enrichissement. Leur nouvelle plateforme digitale, Oxman.com, explore le concept de Material Ecology : une philosophie de conception, un domaine de recherche et une approche scientifique qui explore, explique et exprime les relations entre le bâtiment, son environnement et son enrichissement.

Oxman.com est développé avec Twill, notre CMS open-source basé sur Laravel.

oxman.com

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Our goal was for the site to emulate the experience of walking through a curated exhibition — to tell the story of what makes the Oxman team’s work unique through enabling discovery of the works themselves. The homepage reads as a single, coherent narrative, with text that explains the philosophy of Material Ecology interspersed with project links in a variety of different ratios and media. The overall effect recalls absorbing a piece of art and then turning to its exhibit label to learn more. 

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Neri Oxman 01 Home

We expanded the Oxman team's new visual identity — designed by Michael Bierut's team at Pentagram — into a fully-fleshed out digital design system. With such visually striking material, we honed in on a minimal aesthetic, looking to balance self-expression and self-effacement. The thin, elegant Neue Haas Grotesk complemented the baroque, organic shapes of the work; where the two overlap a subtle inversion effect can be found. This inversion is mirrored in certain hover-states, recalling the circular "O" from the typography, revealing an extra dimension to the work and nudging the viewer to engage. 

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Neri Oxman 04 Mobile

Using Twill, we created a site that is constructed almost entirely out of block editors, empowering the Oxman team to craft the site and the narrative in concert. They took this flexibility and innovated, creating a page for each project that has a set number of elements: the context around the project, the resulting product, the process of creating or inventing it, and the policy recommendations that came out of it. Within this framework, each project has its own unique narrative flow, elevated with a wide variety of media elements — from still images to looping videos to embedded documentaries, in clearly-organized grids to organic masonry patterns — all interspersed with facts and statistics relating to the work.

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Neri Oxman 05 Twill
The CMS specifications and guide matched the Twill environment so adding content was easy and intuitive.
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Neri Oxman 07b Project Detail Neri Oxman 07d Project Detail Neri Oxman 07c Project Detail Neri Oxman 07a Project Detail
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Neri Oxman 02 Detail