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AREA 17

AREA 17

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AREA 17
Index

© Robert A.M. Stern Architects

Museum of the American Revolution

Un nouveau regard sur l’histoire américaine

Ouvert en 2017, le Musée de la Révolution américaine a été pensé pour les citoyens du XXIe siècle. Ses galeries immersives, ses expositions interactives et ses reconstitutions théâtrales ajoutent des nuances et de nouvelles perspectives à l’histoire traditionnelle de la Révolution, tout en offrant une expérience accessible et pertinente à un large public. Situé à quelques pas de l'emblématique Independence Hall de Philadelphie, le musée sert de portail vers les nombreux sites révolutionnaires de la région, suscitant la curiosité, fournissant un contexte et inspirant un nouveau regard sur l’histoire actuelle de l'Amérique en matière de liberté, d'égalité et d’auto-gouvernance.

La collaboration d'AREA 17 avec le musée a commencé juste avant que COVID-19 ne force sa fermeture temporaire. Notre projet initial de réaliser une version numérique robuste et unique de l'expérience du musée et d'étendre sa portée éducative à un public plus large a soudain pris une urgence sans précédent.

La refonte du site web et des microsites interactifs améliorent l'accès des visiteurs à la mission, à l'expertise, aux expériences et aux œuvres du musée. Tous les sites sont gérés grâce à une implémentation centralisée de Twill, le CMS open source d'AREA 17 basé sur Laravel.

amrevmuseum.org

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When we were first introduced to the Museum, brand communication was inconsistent across most channels and drained of its vital mission. The website’s refresh updated and enhanced almost every brand element to reflect the Museum’s conceptual and experiential differentiators. In addition to prioritizing imagery and expanding its palette, the site’s new look and feel was inspired by the scale and drama of the Museum’s architecture — an airy, Enlightenment-influenced atrium contrasting with darker, spot-lighted galleries — which welcomes all visitors and envelopes them in rich narrative.

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Moar 02 Exhibits
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Moar 04a Events Moar 04b Events Moar 04c Events
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Moar 05 Exterior
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The primary need of the Museum’s digital expansion was to translate two touchscreen experiences from the galleries into microsites that could be accessed by students and educators anywhere. With an emphasis on the tablet experience, we adapted the stories of revolutionary figures into responsive microsites that not only broaden the Museum’s educational reach, but significantly expand the Museum’s on-going capacity for digital storytelling.

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Moar 08 Gallery
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Moar 09 Visit

The Museum produces a deep volume of content about and in service of programming, exhibitions, collections, education, and more. But as a newcomer to a crowded museum ecosystem, the Museum’s site struggled with quickly introducing first-time visitors to its core offering. AREA 17’s strategy shifted the site’s taxonomic focus from content types to activating visitor engagement. A minimal main navigation removes wayfinding friction and responds to a visitor’s goals, whether planning their visit, looking for a lesson plan, or making a donation.

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Moar 10 Collection
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Moar 11a Collection Artwork Moar 11b Collection Object Moar 11c Collection Print

With reductions in staff and greater demand from remote learners pressing on Museum resources, we doubled down on engineering for simplicity, flexibility, and replicability in all aspects of the project. The shared Twill backend allows Museum staff to easily update content, introduce new sections to the website, and publish new interactive microsites and virtual exhibits as needed while ensuring brand integrity across all experiences.

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Moar 12 Read Revolution
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Moar 13 Event Detail