Celine
Celine
Since 2020
Reconciling e-commerce and luxury experience
With the arrival of Artistic Director Hedi Slimane at its helm, the CELINE fashion house is writing a new chapter of its history. To support its international development and the expansion of its product offering, the brand wanted to redesign its e-commerce website.
AREA 17, in collaboration with CELINE teams and back-end integrator SFCC, has designed and developed the interface for this scalable, seamless and sustainable e-commerce platform.
The new site – powered by Salesforce Commerce Cloud – features a refreshed and optimized user interface offering a modern omnichannel shopping experience, reflecting CELINE's know-how and personalized service.
![Celine 02 Store](https://media-cdn-prod.area17.com/310360df-d106-4104-918c-7720ad4ecd4d/celine_02_store2x.jpg?crop=%2C%2C%2C&width=1000)
![Celine 03e landing](https://media-cdn-prod.area17.com/6ba0a124-79db-435e-8ee4-c2cf2ddf307b/celine-03e-landing2x.jpg?crop=%2C%2C%2C&width=1000)
![Celine 04 Mobile](https://media-cdn-prod.area17.com/c5e112f9-6c38-4942-840b-e996cbdcc56b/celine_04_mobile2x.jpg?crop=%2C%2C%2C&width=1000)
![Celine 10a Nl](https://media-cdn-prod.area17.com/443fc726-e8cb-4971-b30f-bea955b48fab/celine_10a_nl2x.jpg?crop=%2C%2C%2C&width=1000)
![Celine 05 parfums landing](https://media-cdn-prod.area17.com/8f8b7d20-bb3a-45de-b862-46a413f6efc2/celine-05-parfums-landing2x.jpg?crop=%2C%2C%2C&width=1000)
![Celine 07b Parfums Mobile](https://media-cdn-prod.area17.com/310360df-d106-4104-918c-7720ad4ecd4d/celine_07b_parfums_mobile2x.jpg?crop=%2C%2C%2C&width=1000)
![Celine 08 parfums detail](https://media-cdn-prod.area17.com/3f9aae59-04e1-4194-b4f1-9832c5ca1324/celine-08-parfums-detail2x.jpg?crop=%2C%2C%2C&width=1000)
- Experience
- Design systems
- Technology
- Custom interface development