Celine
Celine
Since 2020
Reconciling e-commerce and luxury experience
With the arrival of Artistic Director Hedi Slimane at its helm, the CELINE fashion house is writing a new chapter of its history. To support its international development and the expansion of its product offering, the brand wanted to redesign its e-commerce website.
AREA 17, in collaboration with CELINE teams and back-end integrator SFCC, has designed and developed the interface for this scalable, seamless and sustainable e-commerce platform.
The new site – powered by Salesforce Commerce Cloud – features a refreshed and optimized user interface offering a modern omnichannel shopping experience, reflecting CELINE's know-how and personalized service.
- Experience
- Design systems
- Technology
- Custom interface development