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Balenciaga Balenciaga

Balenciaga

2021–2022

Uncompromising creativity

One of the most visionary luxury fashion houses, Balenciaga is celebrated for its revolutionary silhouettes, high-profile admirers, and unique ability to reincarnate according to the times.

True to its forward-looking spirit, Balenciaga has become one of the most popular luxury brands among Millennials and Gen Z. They approached AREA 17 with a vision to elevate their e-commerce platform to drive loyalty and grow online direct-to-consumer sales.

Simple but daring, the new site strikes a balance between a high-performing, modern-luxury e-commerce experience and a distinctive embodiment of the Balenciaga brand.

Bal 02 Mobile
Bal Mood 09a
Bal 12a collection
Bal 10a Mobile Components
Brand
Brand strategy
Experience
Concepting and prototyping
Design systems
Experience design
Technology
Custom interface development

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