Balenciaga
Balenciaga
2021–2022
Uncompromising creativity
One of the most visionary luxury fashion houses, Balenciaga is celebrated for its revolutionary silhouettes, high-profile admirers, and unique ability to reincarnate according to the times.
True to its forward-looking spirit, Balenciaga has become one of the most popular luxury brands among Millennials and Gen Z. They approached AREA 17 with a vision to elevate their e-commerce platform to drive loyalty and grow online direct-to-consumer sales.
Simple but daring, the new site strikes a balance between a high-performing, modern-luxury e-commerce experience and a distinctive embodiment of the Balenciaga brand.
- Brand
- Brand strategy
- Experience
- Concepting and prototyping
- Experience design
- Design systems
- Technology
- Custom interface development
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ElevenLabs
2023–2024
Scaling a research start-up into the leading AI audio platform