New York
07:42 pm

01:42 am




Settie Barefoot

Strategy Director

As a Strategy Director, Settie drives the strategy and upholds the vision for the brands and digital products that we design, build, and grow. She partners closely with clients and interdisciplinary teams to guide projects from start to finish.

Before joining AREA 17, Settie worked in brand and campaign strategy at R/GA New York, helping clients like Samsung, LEGO, Tiffany & Co, and Google Cloud develop customer-centered marketing programs driven by new digital technologies. She has a BA in Journalism and Mass Communication from the University of North Carolina at Chapel Hill and spent some time at La Sorbonne in Paris, studying Art History and French language.

Settie moved to Paris after six years in New York and is embracing the Parisian way of life. In her free time, she is usually running by the Seine, eating or thinking about eating, and projecting human emotions on her dog, Stevie.