CEO, Founding Partner
George is one of three partners of AREA 17 and founder & CEO. In 2003, he established the agency in New York, then in 2006, opened the studio in Paris. In 2008, he started an incubator within the agency, launching web and mobile products such as Slash, Krrb and Subfolio. As with all partners, he is hands-on with clients, working as creative director or strategic consultant on client engagements across both studios.
George began designing and coding websites in 1994. For much of his career, he worked as a creative director at digital agencies, primarily with enterprise clients. He led the creation of one of the first two-way marketplaces for Caterpillar used equipment, the first worldwide agent extranet for State Farm and the worldwide e-commerce platform for Compaq.
A graduate of Bradley University with degrees in art and theatre, George began his career writing and directing for the stage. Later he transitioned into filmmaking and produced an award-winning documentary in the Gaza Strip, along with its follow-up. Although no longer working in theatre or film, he still believes in the power of the ensemble, with his background manifest in his collaborative leadership style.
Of Lebanese descent, George’s parents hail from Jordan. He grew up in the heartland – born in Detroit, reared in Kentucky, raised in Chicago and educated in Peoria. He moved to Brooklyn in 1997 and then to Paris in 2005 where he resides with his wife and child.
George recently returned to skateboarding to celebrate his mid-life crisis. His daughter is happily getting lessons out of the deal.