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AREA 17

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AREA 17
Index

Myles Potters

Production

As a producer, Myles brings his passion for creativity through technology to every project he leads. With his background in strategy, account and project management, Myles’ experience can be summed up as where the rubber of critical theory meets the road of coding, soldering, and making interesting things. 

Before joining AREA 17, Myles was an integrated producer at DDB, running large projects with many layers of account. Previously, Myles was at McCann, where he sat with the nimble digital innovations group, working on projects spanning web, interactive, and physical design. While at IPG’s Media Lab, Myles researched immerging technologies for brand partnerships and integrated findings into digital products, experiences, and advertising opportunities. Myles completed his Masters of Arts in Media, Culture, and Communications at NYU’s Steinhardt School. 

When he's not running projects, Myles is producing, engineering, and composing electronic music for a variety of artists, as well as sound designing installations, performance pieces, and soundtracks.