New York





Guillermo Brotons

Stratégie (Directeur)

In his role as design director of branding, Guillermo is a lead within the design team and an advocate of our design techniques and philosophy. As with all designers at AREA 17, Guillermo works across brand and interactive design. His key engagements include NY Media Center, High Line Hotel,, Apple, IBM and Arré.

To his interactive work, Guillermo brings his extensive multidisciplinary design background, including book design, environmental graphics, visual identity and poster design. Guillermo studied graphic design at Eina School in his hometown of Barcelona and holds an MA in Graphic Design from the London College of Communication. He was awarded a Fabrica Fellowship, at the Benetton Group’s communications research center in Treviso, Italy.

Guillermo joined AREA 17 in 2013. Prior to joining the agency, he travelled extensively—Milan, London, Treviso, Paris, Barcelona, New York—working for clients such as Hewlett-Packard, Fetish Films, BMG, Piero Martinello, AIMS, Bonnie Edelman, 17 Triggers, Hook Management and Wonderland Magazine. His work has been published in books and magazines including: Green Patriot Posters (Metropolis), Basic Identity (Index Books), Vivid! (Sandu), Form:Book & Promotion (Sandu), Graphic design 2 (Zexis), Select K (index books), Idpure magazine and IdN magazine.

Guillermo enjoys Italo-American gangster movies, English shoes and French bakeries.