New York
01:39 am

Paris
06:39 am

AREA 17

AREA 17

/
AREA 17
Index

Opéra national de Paris

A new stage for the world's most famous opera

The Opéra national de Paris sells more than 800,000 seats each season. With two theaters—the Palais Garnier and l’Opéra Bastille—and more than 120 shows annually, it’s an institution of exceptional cultural wealth.

To inaugurate its first season under the leadership of Stéphane Lissner (former director of Milan’s Opéra house La Scala), the Opéra reconsidered its website, ultimately releasing a new destination that promotes programming, communicates ambition and further expands its audience.

AREA 17, in collaboration with communications agency Dream On Paris, designed and built a multifaceted responsive website atop a custom CMS platform, including bespoke ticketing and storytelling functionality. The site elegantly introduces visitors to both theaters, builds excitement for upcoming performances and hosts a newly introduced, exclusive-to-digital artistic space, “3e Scène.”

Just six months after launch, pages per session had increased by 30%, and session duration by 34%. The new website has won multiple industry awards including the Grand Prix from French media group Stratégie.

Opéra de Paris is made with Twill, our open source CMS for Laravel. 

operadeparis.fr

/
Onp 01 Desktop Home

The new site is more than a powerful ticketing system. Housing rich editorial content and renewing focus on the artists, the new site reflects the revitalized ambition of the institution. Photos, videos and podcasts are orchestrated according to a lean architecture, and exist alongside the tools required for finding and buying tickets online. Artistic and commercial content strike a balance.

/
Onp 02 Desktop Spectacle
/
Onp 07 Tablet Magazine
/
Onp 15d Picture
/
Onp 15b Picture

Twill, our open source CMS for Laravel allowed us to create a fully integrated solution that gave the Opéra team the ability to fully edit, manage, and curate all site content. Data for the shows is automatically integrated from the third-party service to offer real-time information on prices and seat availability. All content is structured to be fully searchable and indexable, and our application communicates via web services to feed mobile apps and offer a unified content experience to all visitors across all channels.

/
Onp 04 Desktop Magazine Detail
/
Onp 06a Desktop Search Onp 06b Desktop Search Onp 06c Desktop Search
/
Onp 15c Picture
/
Onp 05 Desktop Live

Based on an idea from communications agency Dream On Paris we created "3e Scène," an unprecedented digital stage that showcases exclusive artworks created by renowned artists. A minimal, immersive interface powered by a custom storytelling tool exposes the artworks created by, for example, film director Glen Keane, writer Bret Easton Ellis or contemporary artist Xavier Veillan.

Open to the world, this new stage reinforces the initial public mission of the Opéra: to distribute and disseminate the art of the opera to all.

“With new technologies affecting our audience expectations, it was essential to reposition the Paris Opera and take this digital shift. The new website offers an unprecedented look into the world of opera, music, dance, and on the trades and heritage of the Paris National Opera” says director Stéphane Lissner.

/
Onp 08a Desktop 3s Home Onp 08c Desktop 3s Home Onp 08d Desktop 3s Home Onp 08e Desktop 3s Home
/
Onp 08f Desktop 3s Index
/
Onp 09 Desktop 3s Detail
/
Onp 11 Tablet 3s Contributeur
/
Onp 14 Mobile 3s Index
/
Onp 13 Mobile 3s Detail