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AREA 17

AREA 17

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AREA 17
Index

Product Strategist

Strategy

We are looking for a Product Strategist to join the Strategy discipline in our New York studio. As a Product Strategist, you’ll help drive the strategy and uphold the vision for the brands and digital products that we design, build and grow. The Product Strategist serves as a key driver of projects on our teams, leading individual work streams and guiding projects on a day-to-level in collaboration with Product Directors. In this role, your success is gauged through the articulation of a clear product vision including measurable KPIs, then manifested through the efficient interplay of design, technology, and branding in our final products and through our client’s achievement.

Your experience should show us that:

  • you have extensive agency or digital product experience, and this is supported by the strategic and tactical skills needed to gracefully direct multiple projects for diverse clients and industries.
  • you’re an organized presenter, natural facilitator, and strategic writer capable of communicating complex ideas to very different audiences. You inspire confidence in client executives and colleagues alike and serve as a stress-reducer and proactive connector in pressure-filled situations.
  • you have a deep understanding of digital strategy, with a backdrop in user experience design, production, and development. While not hands-on with the design or development itself, your strategic frameworks and metrics chart the course for each product’s success. Ultimately, your fluency in digital processes and innovation empowers the makers on your team.
  • you’re an innovative problem-solver and creative thinker, delivering tangible solutions with concrete results. Your track record shows a pattern of innovation despite project constraints. You’re more than theories and wild ideas -- you’ve found ways to get your ideas off the whiteboard and into the world.
  • you’re a trusted leader and an active collaborator, able to inspire teammates in multiple disciplines, speak the language of strategy, design, and engineering, and deliver feedback that elevates performance.

As a Product Strategist, your primary responsibilities will be to…

  • Craft product and brand vision, with consultation from Product Directors
  • Create product strategy and articulate it through clear goals and KPIs
  • Help guide clients and teams to strategic product decisions, illustrate concepts through clear frameworks and diagrams when necessary
  • Write strategic deliverables, as determined by you and Product Directors or discipline leadership—including presentations, responses, and creative briefs
  • Collaborate with and provide feedback to design, engineering and production teams to ensure decisions made through production map to a strategic recommendation and product vision
  • Help ensure business goals and user-needs are satisfied by consistently vetting deliverables against the product vision
  • Provide valuable expertise to management-level clients, quickly building a comfortable rapport

In addition to the above, your responsibilities may include…

  • Developing strategic responses to RFP’s which articulate clear goals and KPIs
  • Supporting the business development team through engaging with prospective clients to facilitate strategic recommendations and illustrate concepts through clear frameworks and diagrams when necessary
  • Guide and present strategic responses to prospective clients

The Team

The Strategy team identifies actionable opportunities and prioritizes them by value, effort, and risk—we intend to start 'doing' as quickly as possible. We bring concepts and ideas into reality through the active articulation of creative, and technical ideas that ladder up to the strategic product vision aligned with business goals. Common activities include product road mapping, conducting user research and planning content and technology.

AREA 17 is a digital product agency

As a company, we value arts and culture, education and design, free expression and social progress. With a commitment to design excellence and engineering performance, we create brands and digital products for acclaimed museums, academic institutions, design organizations, and editorial platforms in the public and private sectors, as well as innovative start-ups, brands, nonprofits and philanthropies.

Benefits of working with AREA 17

At AREA 17, we believe making great work and living great lives are inextricably linked—and must work synchronously to achieve harmony. In crafting our benefit programs, we emphasize our employees’ wellness and offer competitive packages including medical, dental, and vision plans with low or no deductible; robust flexible PTO allowance; paid family leave; and subsidized transit benefits to name a few.

We are an equal opportunity employer

We are committed to building and maintaining a diverse staff, and recognize that our continued success depends on hiring and retaining high-quality, creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist for all employees – we invest in each member of the team to develop, grow and advance, individually and as a team.

AREA 17 does not discriminate on the basis of race, color, religion, national origin, sex, age, marital status, sexual orientation, handicap, and/or disability, veteran status, or any other protected category under federal, state or local law.